‘Stockbridge Gallery – Dogs in Art’ opened in 2009 to great acclaim from the canine loving world and is the only gallery dedicated to dog art in the UK. Run by lifelong dog lover Victoria Armstrong, ‘Dogs in Art’ is the manifestation of a passion for our four-legged friends combined with an eye for exquisite art in a range of mediums.

With a small budget but some exciting exhibitions and events happening at the gallery, Victoria wanted to maximise her promotional activity and recognised that PR would give far greater value than simply running a few adverts.

Progressive PR & Marketing has worked with Dogs in Art to build a low cost but effective ongoing campaign using the ‘constant drip feed’ approach to maintain a presence in the ‘dog-friendly’ media, art-related publications and lifestyle magazines as well as local press.

Coverage achieved has resulted directly in sales of several core pieces as well as interest from a wide range of strategic partners and useful contacts.

“We offer a niche product but Michelle very quickly got up to speed and within a matter of weeks we were not only seeing great articles in our target press but also making sales as a direct result of her efforts.”
Victoria Armstrong, Owner and Curator, Stockbridge Art Gallery - Dogs in Art
www.dogsinart.com